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Hernan Lopez· @hernanlopez · X·· 2 小时前精选AI 评分80
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Owl & Co发布首期What We Watched on Vertical报告。Q3期间付费微短剧应用中,前10%的剧集占据了70%的总播放量;Netflix在2026上半年,前10%内容则占据62%的观看量。该垂直观看幂律曲线已与主流流媒体高度相似。

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Q3付费微短剧前10%剧集占据70%播放量,Netflix上半年为62%,显示垂直内容观看集中度已接近主流流媒体。

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The top 10% of microdrama titles captured 70% of views across paid apps in Q3. On Netflix, the top 10% took 62% in 1H26.

The vertical viewership power curve already mirrors streaming.

Today Owl & Co is releasing the first edition of What We Watched on Vertical, tracking 20

来源:Hernan Lopez · x.com