Vatsal Sanghvi· @vatsal_sanghvi · X·· 2 天前AI 评分18
AI 导读
灵修类App现在遭到不少批评,但先把伦理问题放在一边—— 我认为这个生意目前已经非常难做了。
因为要在市场不断被新玩家淹没的情况下,既要做好高效营销和转化漏斗,还要持续优化表现,难度极高。
ps:现在大多数灵修App都在转向微短剧,那里才是新的alpha(或者说曾经是)。
正文
a lot of hate around apps in the spirituality space but keeping the ethical bit aside - i think its a pretty hard business to crack atp because getting perf marketing right with a funnel that works while constantly improving perf as the market keeps on getting flooded is incredibly hard
ps: most of these spirituality apps are now moving to micro drama, thats where the new alpha is (or maybe was) :)
来源:Vatsal Sanghvi · x.com