2026年9月全球微短剧App在App Store和Google Play合计下载量约2.42亿，环比下降13.5%；内购收入合计约2.85亿美元，环比下降1.3%。
主要原因是广告素材投放量环比减少约15%，结束此前两个月增长；同时新入局平台数量大幅减少，当月仅56家新玩家进入市场，为年内第二低值，活跃投放平台数环比下降约7%。
September 2026 Global Micro Drama App Overview
In September 2026, combined estimated downloads for global micro drama apps reached approximately 242M across App Store and Google Play, marking a 13.5% MoM decline. Meanwhile, combined estimated IAP (in-app purchase) revenue totaled around $285M, slipping slightly by 1.3% MoM.
The synchronized pullback in both downloads and revenue in September was primarily driven by two key factors:
First, ad scaling slowed down. Total ad creatives deployed for global micro drama apps dropped by roughly 15% compared to August, snapping a two-month growth streak.
Second, new market entrants shrank sharply. Active ad-running platforms declined by roughly 7% MoM—with only 56 new players entering the market in September, the second-lowest monthly total this year.
#MicroDrama #ShortDrama #VerticalDrama #Juchacha
来源：Juchacha Global · x.com